marketing strategy
Building a strong brand
Before you begin tackling any marketing activities, we strongly recommend going through a one of our workshops. Whether you go on to use our services after that or you take the findings and go it alone, our workshops will point you in the right direction and leave you with greater clarity and focus.
Book a brand workshop
Our brand workshop is the mother of all marketing workshops! Not just covering the “fluffy stuff” like colours, fonts and design elements, we delve into who you are, what you offer and what value it adds to your customers. We profile your target audience and your competitors and we write it all up for you in a brand report that you can refer to time and time again.
The brand workshop process
SWOT
We start with a SWOT analysis. Focusing on your businesses strengths, weaknesses, opportunities and threats.
Competitors
We move on to SWOT your competitors, evaluating their marketing, what they do well and where you could do better.
Vision
We look into what drives you as a business. Understanding your ‘why’ and the value that you bring to your customers.
USP Analysis
We take a look at your features, what you do that sets you apart from anyone else. How you add value to your customers lives.
Targeting
We profile your target audience. Discuss their challenges, their biggest fears, their desires and their objections.
Some clients we’ve helped
“There is no one better suited to help businesses get their marketing, web and social in order. Gillian facilitated and coordinated a branding workshop for us which gave us the direction we needed to move forward.”
“Gillian really helped us unlock the true potential of our brand. She understood our needs and the demands of the market. Through workshops and bringing ideas to fruition, she’s both knowledgable and a pleasure to work with. I wouldn’t hesitate to recommend her.”
Do you want to have greater clarity over your business and come away with a plan of action and renewed focus?