The Jewellery Tailors go online

The Jewellery Tailors took their business online with support from The Design Grove.


The Jewellery Tailors is an independent retailer of hand-made, customised, sterling silver jewellery. Distributed primarily through jewellery parties, stalls at craft fairs and in call centres, the business was looking to develop an online presence.

The Jewellery Tailors approached me to help them formulate their online marketing strategy and build them an e-commerce website.

What I did

Starting with a brand workshop, I sat down with the owner of the business to discuss her current strategy, her plans and goals for the future, her target audiences and we discussed her existing marketing collateral to establish what more was required.

Working with this strategy, I created a short-term communication plan. Built up key messages and content to use on the website and in social media posts.

We set about developing a rough outline of the website design based on websites that we liked and then got ready to build.

The Build

The first stage was editing of imagery, since there were so many products to go on the website, each one needed to be tweaked in Photoshop and then resized to an optimum web size.

Populating the site was the easy bit, having gone through all the descriptions and pricing information, we added this to the site.

The site was built entirely in the Wix platform, incorporating its e-commerce function was easy to do and very extensive. I set up all the back end SEO incorporating the main key words and linked the site to Google Analytics to ensure we could monitor ongoing traffic.

Finally, the site was signed off by The Jewellery Tailors, both on desktop and mobile and tested thoroughly before going live.

The Outcome

The site launched in late February 2020 & The Jewellery Tailors were happy to receive their first order within the same week. The business is looking at developing a social media presence and taking their next steps in their marketing plan which I hope to help them with.

This is what they said!

The quality of work produced by The Design Grove has surpassed my expectations. The Design Grove worked hard to fully understand my brand, my products and my business goals. Exceeded my expectations by far.

I found Gillian fabulous to work with, really supportive, flexible and full of ideas and inspiration. I honestly couldn’t have asked for more.

I wouldn’t hesitate to highly recommend The Design Grove and I am thrilled with my new website, design and function.

© 2020 The Design Grove, Rochdale, Lancashire

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