PI Castings Rebranded

Precision Investment Castings are a north west foundry that manufacture and finish investment castings for a wide range of applications.

With a logo that dates back 40 years, the company approached me to have a look at that and their website.

Taking the concept of pouring metal, I created a symbol and combined it with a clean and simple font to create a new logo.

I carried out a couple of weeks research, reading any and all information I could get my hands on from past brochures, the existing website content, reports and studies, to identify strengths and weaknesses. I started to form an understanding of what the key messages were and worked on re-articulating them to bring out the 'so what' for the customer.

Alongside the Sales Director, we agreed a navigation, design brief and I did some concept designs. It became evident that the site was going to lack any real impactful imagery and so I planned and orchestrated a set of photographs to recreate the ‘Investment Casting Process’ and these are used throughout the website. Credit to Anthony Farran for the photography.

The site is expertly built in Wordpress by Urban Soul Design, a web development company that I worked alongside. They are not only technically excellent at getting the most out of Wordpress, they also brought their own creativity to the table and came up with the interactive elements of the site that enhance the user experience. They are a great sounding board and are always thinking about the impact on SEO.

The future is bright for Precision Investment Castings after their recent acquisition by Erlson Precision Components and so the future online strategy is to follow their journey into the ‘Erlson Group’ featuring some of the people who make the company what it is!

It has been a real pleasure getting to know them, they are a great company to work for and I look forward to helping them further in the future.


© 2020 The Design Grove, Rochdale, Lancashire


  • Instagram
  • LinkedIn
  • Twitter